Before we move on and talk about the different elements of preselling in an email, let’s talk a little about the goal with a preselling email.
You want people to be convinced to buy before they land on the sale page.
In some cases, you’ll tease people in the lead up before the offer is even available.In other cases, you’ll attempt to presell people on the product all in one email.
Your goal is to win people over and get that sale. Your goal is to increase conversions, whether it’s of your product or a product you’re promoting as an affiliate.
Think about how you use emails to sell right now. Do you tend to send a short email and a link to a sales page? Do you try to convince people to buy, buy, buy? Do you hardly mention the product at all?
There’s a real art to preselling—and I think you’ll be able to make a lot more money if you understand these elements.
A big part of being able to send out an email and sell people on a product before they even see the sales page is the relationship. If people know, like, and trust you, they’re going to be a lot more likely to buy from you. They’ll buy your products and the products you promote as an affiliate.
Email marketing is a fantastic way to build relationships. This is something that happens over time. You’ll show people that you’re in their corner.
You can do this by paying attention to what people need and want and by delivering that. Whether it’s be sending helpful content, by reaching out to them, by asking for their opinion or asking for their questions, you have to show that you’re not the typical marketer who’s just in it for a buck. Show that you care.
Believe it or not, you can also build a relationship over time by sending out offers. People are on your list for a reason. They’re going to buy products whether you promote them or not. So where you come in is by promoting products you’ve hand-picked for the people on your list because you know those products are a great fit.
It can seem to people that you have a crystal ball because you know what they need before they know what they need. You’re always looking out for them. You’re still present. You’re always real.
Think about the relationship you have with your list right now. If you’re starting, think about the relationship you want to have with your list. It’s never too late to think about your relationship and how that can affect how people see you and how likely they will be to buy from you.